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Dollar General Customer Journeys

Created high-fidelity customer journey app & mobile web flows to improve screen management and showcase how use-cases connect

Flow Snapshot
Challenge

Dollar General (and Agilitee) lacked an inventory of current UI screens and a holistic view of user workflows across the product ecosystem to better organize, manage, and document screens and use cases.

Team

Agilitee (digital design agency) UX team, Dollar General (client) product manager

Role

UX Intern at Agilitee, lead designer for initial concepts & exploratory design work

Toolkit

Figma, Slack, Coda

Overview

Company: Agilitee

Digital product design agency doing strategy, research, design, and development

Client: Dollar General

Discount retailer selling variety goods

Product: DG App & Web

Browsing and purchasing of goods, finding savings and deals

During my internship at Agilitee, I addressed opportunities to improve the way teams manage screens, inventory product flows, compare features/UX across different initiatives, and onboard new designers.

Process

Ideate:

  • Evaluated current and past design work to determine customers’ main tasks when using the product and important design elements/features.

  • Synthesized a list of journeys customers take that collectively encompass the major design work that has been done so far.

Explore:

  • Used existing screens to build the customer journey happy paths.

  • Expanded journeys to include additional details and alternate paths—including UX and designs that aren’t vital to the journey but could be encountered.

  • Documented areas where content is missing or outdated.

Iterate:

  • Re-evaluated design work to find overlooked user tasks and integrated screens into existing flows or created new ones.

  • Updated journeys as changes were made to current UX/designs.

Want to learn more?

Currently, I can't show all artifacts for this project. Please ask about this project in an interview for a detailed case study of the project, my process for creating flows, challenges faced, and the outcome and impacts. 

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